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How to define the concept

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Filling out a concept canvas is the first step towards defining and giving shape to your ideas.

However, before turning the idea into a concept it is important to have a clear understanding of who is the person you are designing with and for, what it is important for her/him, and so the need the project is trying to fulfill. The tool has been designed to allow you to draft a short description clearly stating the need and to sketch the initial solution.


During the process of writing and visualizing you should never forget:

  • the need
  • the actions the design will enable
  • the context
  • the impact
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